Amid all the shiny new toys announced and demoed at NAB 2012 by the usual suspects of companies such as RED, Arri and Canon, one company not even known for cameras at all lay the smackdown on all the camera manufacturers. Past the initial shock and gadget giddiness, I’ve had a chance to collect my thoughts on this exciting new development.
Blackmagic Design -best known for their high end video capture cards and cross converters- unveiled their new DIgital Cinema Camera to the shock of everybody at NAB2012. It is a 2.5K camera that shoots in Prores, AVID DNx, and RAW in the ADOBE CinemaDNG format in 23.976/24p/25p/29.97/30p fps. All for $2995 USD. This is big news. Seriously. The key lies in how it shoots and records