If you haven’t been paying attention, what is probably the most anticipated video game of the year launches in less than 24 hours. Microsoft has been gearing up the marketing blitz for Halo 3 for the Xbox 360.
The “Believe” campaign is interesting in that they opted to built a real world diorama depicting a massive battle. In the spot, a camera pans through this frozen battle, complete with explosions. The work that Method Studios put into the building of the set is phenomenal, which included building a complete CG previz so they knew exactly how many figures they had to build. You can read about it at CGNews. There’s also a direct link to the Believe spot from the site.
The official Halo 3 Believe website has a great Flash interactive travel through of the Believe diorama.