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Short film “The Gift” becoming a feature?

2010-04-10-small-concept-artRemember the crazy days of January 2009, when Philips announced its Cinema TV with the odd ball 21:9 aspect ratio? If you don’t recall it, you may remember the way cool short they commissioned to promote it, Carousel. Well, Philips has continued to use short films to promote the Cinema TV. This time, in an experiment with Ridley Scott Associates, Philips presents 5 short films, each using the same short bit of dialogue with very different results, from Dreamworks-esque animation to gritty dystopian action thriller.

The project, though certainly very creative, is ultimately designed to serve as marketing for the TV set. This may be a case of going above and beyond though. One of the more interesting shorts, “The Gift”, directed by Carl Erik Rinsch, is getting a lot of attention and may actually become a feature film, which has shades of Neill Blomkamp (Alive In Joburg to District 9).  More, including the short itself, after the break…

From what Slashfilm has uncovered, the short itself is based on a feature that Carl Erik Rinsch has already written and designed, and there’s a bonafide bidding war going on…

Also from slashfilm…

I have also learned that Rinsch has met with various nobel prize winning scientists and theorists in designing a world and a narrative that could be scientifically plausible. He’s pretty hardcore about creating a world that could actually exist, ala 2001. I’ve heard that in the past, Rinsch has joked that the project is a mix between 2001, Bladerunner and Doctor Zhivago with a bit of Bourne-style action. Sounds pretty awesome and absurd at the same time (but I think that is the intent).

Concept Art:

Watch all 5 shorts at Philips.com.

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