Apple debuts plans for new Cupertino campus, suggests future conferences will be held there
When Steve Jobs recently displayed Apple’s plans for a new Campus building in Cupertino, he may have let slip plans to move WWDC away from Moscone West and onto Apple’s own home turf.
At WWDC 2011, The Steve made no small deal about the fact that Moscone West is just not big enough to handle the demand of developers and attendees clamboring for tickets to Apple’s annual conference.
“This is the biggest place we can get”, he said in his opening remarks. “So I’m sorry to all those people who couldn’t make it. We wish we could sell more tickets, but we don’t know where to have [WWDC] if we do.”
It seems that remark could have been a bit of planned foreshadowing, as the next day Jobs presented Apple’s new design plans for its headquarters to the Cupertino city council. In it Jobs outlines the main building, the landscaping, new power solutions, and notably, an auditorium.
An auditorium by itself is no biggie; the current Cupertino campus has one, as I imagine most large company headquarter buildings do. It’s how Jobs presented the auditorium to the board.
“There’s an Auditorium, because we put on presentations, much like we did yesterday, but we have to go to San Francisco to do it.”
One can only speculate at this point, but it seems clear that Apple is less than satisfied with the space offered at Moscone and is looking into other options, even if those options include building a better space themselves.
See the video of Jobs’ construction proposal below. The “Auditorium” bit is at 8:23.
