It’s a bird, it’s a plane, it’s an interactive videobook

Interactive videos are hardly all the rage anymore, thanks to YouTube allowing anyone and everyone to clutter up the screen with a pastiche of semi-transparent boxes urging viewers to “CLICK TO SEE MORE VIDEOS”, whichh will in turn be cluttered with semi-transparent boxes. But every now and then, someone comes along and puts a new spin on the whole idea. BooneOakley, the little North Carolina ad agency you may have seen recently on AMC’s The Pitch, is the best example of doing it right I can think of without resorting…

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