Next is Now: Rogers branding video
Rogers held their annual shareholders meeting today, and like many of these types of meetings, there’s some slick, well-made corporate video to set the mood. I’ve been on the editing end of more than one of these, so I know how it works. The thing is, this one from Rogers, well, kind of works. Using stats projected in urban environments, it communicates the message that the future is here… or “Next is Now” if you will.
Some of the stats are somewhat odd though. I did laugh a bit when a stat is shown that 10 years ago, it would take 72 hours to download The Godfather, and now it takes 10 minutes. I didn’t realize that The Godfather was legally available for download 10 years ago. Rogers president and CEO Nadir Mohamed told the shareholders…
“We will define our future around connected experiences. Increasingly customers are buying based on brand, not product. They’re buying into companies that will offer seamless delivery of customer-driven experiences in a connected world.” [from the RedBoard]
I’m also cynical of the ‘brand over product’ statement. There are brands I avoid specifically because of my experiences with their products. The brand loyalty target of this millennium also kind of creeps me out, in that it creates artificial fiefdoms and warring factions, device compatibility issues and much more. I’m a very product-over-brand kind of guy.
All in all though, the number of stats literally thrown at the walls, ceiling and other random bits of architecture make it an interesting watch.
UPDATE: A note on the Rogers Redboard made mention that the video was shot on a Canon 5D MkII, by 76design
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